The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams!

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Book: The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams! by Stephanie Chandler

Stephanie Chandler writes as someone who has experience -- she's started her own business after what most would call a successful career in Silicon Valley. She did her research when she went out on her own (which is what most budding entrepreneurs fail to do). She found out why businesses fail, and what can be done to prevent that failure. She talks about overcoming the fear of starting a business from scratch. She speaks positively of franchising as an option for entrepreneurs (though it's not THE option).


Another strength of this book is the inclusion of "Entrepreneur Profiles" in each chapter. These profiles show what successful small business owners went through in getting their business going, and what problems they had to confront. Knowing that someone else has traveled the path already, and faced many of the same obstacles, can help to motivate potential entrepreneurs to take the final step.

58% of all Americans have at least considered starting their own business. If more of them had read this book, and adopted Chandler's policies (especially in researching available opportunities), more of them would be successful small business owners.